Have you heard of the cloud-based photo storage service provided by Google – called not surprisingly Google Photos?
If you have, then you may be thinking it is only useful for storing personal photos? Or that only more photogenic businesses like restaurants, real estate agents or photographers could make use of its features?
In this article, I’ll show you 6 ways I, a business coach who works from home (and is decidedly non-photogenic), use Google Photos in a professional sense. Maybe you’ll get some ideas for your own business?
One: Save copies of all the images you use on your website / social media
I save copies in Google Photos of all the images I use on my website / Twitter and Instagram feeds, both the original images as well as the edited versions.
Because Google Photos offers unlimited storage I can store as many images as I like there which not only provides me with a backup (see point 4) but also easy access to those images no matter where I am.
Having easy access to those images, providing I’m connected to the Internet, means I can work on them even when I’m away from my laptop.
By the way in case you’re wondering, I use Canva to create my website / Twitter images and Snapseed to create the Instagram version.
Two: Create albums that can be shared via a link
I have a number of screenshots illustrating common setups/steps that I use on a fairly regular basis when speaking with clients.
As I’ve created them over a period of time, they’re not always easy to find quickly especially if I want to add them to an email. Plus, they can be quite large in size making them less suitable for attaching directly to an email.
So, I’ve created a number of albums in Google Photos which contain the appropriate screenshots, and when I email a client with a process, I’ll attach the relevant album link.
I recommend they then create a browser bookmark to the album so they can easily access it, without having to search through their emails continuously.
Three: Create gifs (moving images) through the animation feature
I use the animation feature quite often to create short tutorials like this one, which I can then share on my website as part of a blog post or even send to a client via a Google Photos link:
When creating an animation it’s important to remember that the photos will be shown in date order with the oldest photo first. For best results, the images should all be the same layout (e.g all portrait or all landscape) and of a similar size.
Once created the animation will have the animation symbol in the top right so it can be differentiated from normal photos. Animations can be shared directly from Google Photos or downloaded as a .gif for sharing elsewhere.
Four: Backups and searching!
Ever since the hard disk drive debacle of January 2018 I’ve been fanatical about backups and as a result Google Photos with its unlimited storage has become my new best friend.
I have set the options within Google Photos to automatically backup every image including screenshots that I take on my phone and images that are sent to me via WhatsApp or other applications.
By uploading all these images to Google Photos I am not only creating backups in case my phone dies; but also creating a searchable archive of all my images – in Google Photos you can search by facial recognition; location; even a component of the photo like ‘sunset’. Extremely powerful stuff!
Five: Upload videos to YouTube.
One of the things I want to start doing this year is small video tutorials showcasing the things I talk about in my articles and adding those videos to my YouTube channel.
With Google Photos, I can take the video on my phone, have it sync automatically to Google Photos and then add it to my YouTube channel from there.
That does preclude any editing though, so these could be pretty raw videos!
Six: Create movies from images
Not interested in full-blown videos but would like a bit more oomph than a silent animation?
In these instances, Google Photos offers the option of creating ‘movies’ which have a soundtrack as well as a slideshow of the selected images. Google provides almost 60 soundtracks ranging from Dramatic to Upbeat, or you can choose to add music from your own music library. If you choose this option, be aware of potential copyright implications!
This option is only available from the Google Photos mobile app.
Below is the same tutorial that I created in number 3, but this time as a movie. It’s pretty obvious that it needs a few more than 3 images, but I think you get the picture.
Once created the movie will have a movie symbol in the top right so it can be differentiated from normal photos. Movies can be shared directly from Google Photos or downloaded as a .mp4 for sharing or playing `elsewhere.
So, there you have it – 6 ways I use Google Photos in my solo, non-photogenic home based business. Why not give Google Photos a go in your own business?
If you’d like to get these articles sent to you weekly sign up for my newsletter here. Or contact me if you’d like to discuss using Google technology in your business.