I first heard it from Chris Garrett and I just think it is such a relevant phrase – especially to those of us in the corporate world.
I take it to mean that you need to start building your networks and relationships now, before you actually need them – after all we’ve all had the experience of getting an email from a ‘between business cards’ friend who’s desperately trying to leverage their networks AFTER they’ve left their job.
Don’t become that person!
Start building relationships now – based on where you want to be not on where you currently are.
So on LinkedIn start connecting with people who are in the jobs, companies, or industries that you’d like to be in.
On Twitter, start following, or add to lists the thought leaders in the companies and industries that you’re keen to move into.
And on Google Plus (such an under-rated social network) circle the people who are talking about the areas that you’d like to know more about.
Then, start the conversations with them – don’t just connect; that’s not building a relationship. Comment on their updates; share their articles; and share articles with them that might be of interest to them.
Get that well built now and if you should ever become thirsty you’ll have a much higher chance of getting a drink then your friend who’s just getting out a shovel now.
Image by Hisashi from Japan (D03_7314 Uploaded by Caspian blue) via Wikimedia Commons.