You know, there’s lots of different ways to create content for your small business website or solopreneur blog. Often, people get stuck on content creation because they don’t think they’re any good at writing, or because they think there’s nothing they can talk about. So they don’t end up doing anything other than the standard ‘about us’, ‘contact us’ brochure type information which is bad news for lots of reasons.
Here’s some ideas on how to find things to talk about, and in later posts we’ll talk about why it is so important to have non-brochureware content but in this post we’re simply going to look at options for content creation outside of writing.
Many people don’t consider video as a form of online content because they think it can only be used for interviews (60 Minutes style) or talking directly to the camera (tween diary style) and that really doesn’t appeal to them.
But, you don’t have to use video just that way, though that is certainly one way it can be used. You could also:
- create instructional videos demonstrating how your products work.
- create a video that answers frequently asked questions about your product or service.
- film someone actually using your product (with their permission of course!).
- put together a short ‘showreel’ of you at a speaking gig or conducting a workshop. Again, make sure if you’re showing other people in the video that they’re happy to be filmed.
- use Vine (iOS only) to create 6 second videos of your working environment, client activities, or latest products.
Remember, you don’t always need sound with a video – a silent movie can be just as appealing if done well. But if you’re going to use a soundtrack, make sure you have the appropriate copyright permissions, particularly if uploading the video into the public domain via YouTube or Vimeo.
Images as content
As the old saying goes: “A picture is worth a thousand words.” Using still pictures or other images as stand-alone content pieces can be challenging at first, but can also be a great way to create content if you’re not comfortable with writing.
Artists and craftspeople will naturally use images to show off their products but they can also be used to:
- display any type of product actually being used – why use stock imagery when you can take a photo of a real user using your real product?
- introduce a new client, team member, partner, pet – take a photo and put some introductory text actually on the photo.
- convey a deeper meaning that is challenging to say in words.
- introduce humour or at least make light of what may be a dry or serious subject.
- show a diagram or process that describes your product, service or the theory behind it.
Infographics are very popular nowadays too. Take some time to look at whether they might be suitable for your business.
Audio is perfect for people who might feel self-conscious in front of a camera or are quite comfortable talking for hours on end but clam up as soon as they’re asked to write something.
Audio is also a great ‘take-away’ type of content. Listeners can download the audio file to listen whilst they walk, drive, catch the tram, do the dishes etc.
From an audio file it is also possible to create a written piece of content creating two pieces of content for the price of one! Or maybe go the other way – take a written piece of content and create an audio file out of it either by reading the content directly (like a script) or riffing off the text to create a similar but not exact copy.
Over to you.
What’s your favourite way to create content? Let us know in the comments section below!
And if you like what you’ve read today, why not share it with some of your friends using these handy little share buttons?