If you’ve ever done any keyword research study or looked into the fascinating world of search optimisation (yes I do find it fascinating, I’m a bit odd that way) you’ll probably have come across Google Trends.
These are search topics that are seeing a spike in popularity for some reason or another. Major offline events such as the Oscars or a Royal Wedding are likely to create Google Trends for example.
Until this month Google Trends was not available to Aussies so hot topics that were being searched for here in Australia – like say “when did Carlton last win a premiership” – were not part of their graph.
As of 1 March 2013 though that has changed. Google Trends is now in Australia and promises to give “you a fascinating peek into the daily Zeitgeist of “what’s hot” in Australia everyday.”
Why should I use Google Trends?
There’s quite a few reasons why you might want to use Google Trends as a small business owner or solopreneur:
- find trending topics that might relate to your business and could perhaps be ‘newsjacked‘ to increase your coverage by media outlets.
- find trending topics that might be converted into content for your website or blog.
- find topics that might be converted into products or services for your business.
- find out if other people are as interested in a topic as you think they might be, before you go and create that keystone product or service.
- it is a great way to de-stress and just watch the virtual world fly by!
Essentially it comes down to if people are searching for this information and the search trend is going up, you might as well provide them with the solution to their problem rather than letting someone else do it!
How to find and use Google Trends
The address for Google Trends – Australia is google.com.au/trends. Make sure you put that .au at the end otherwise you’ll end up at the U.S site which will be pretty pointless!
The bottom part of the screen is a rotating selection of the Hot Searches in Australia which is why it looks a bit funny – my screenshot obviously captured the rotation from one story to the next!
To use Google Trends you can either select one of the Hot Searches stories or enter your own search query to see how ‘hot’ it might be today.
We’ve had a bit of an exciting week in Victorian politics so I put in the search term ” victorian premier” (without the quotation marks). There actually wasn’t as much interest in this search term as I’d thought which is a good reminder that what we as the small business owner or solopreneur might find relevant and interesting might not even be a blip on our customers’ radar screens.
There’s a lot of options to customise your search including comparing search terms and finding related search terms. You can even get an RSS feed of your search to keep updated on its trend each day without having to revisit the website.
I’m definitely going to be using Google Trends now that it has an Aussie flavour to it.
How about you? Do you see yourself using Google Trends to help with your online communications or is it a tool that will probably never make it out of your virtual toolbox?