Do you ever feel like there’s just too much going on? Not just in your life, but in the choices you can make about practically everything nowadays?
Did you know that studies have actually shown that too much choice can stop someone from making a decision altogether?
And are you wondering what all this has to do with a blog on helping corporate women with their online presences?
Well, it has to do with how you personally make decisions about what content you create or curate; where you hang out online; and what you’re trying to achieve online.
Often our natural default is to try to be everything to everyone but as we all know “If you try to please everyone, you’ll end up pleasing no-one.”
What does that actually mean in real life?
Let’s take this blog as an example – you’ll notice that each post has an image. And each image revolves around a cat in some form or another. We’ve chosen to constrain ourselves to cat images only, which allows us to minimise the amount of time we spend searching for images and maximise the amount of time we spend actually writing.
The down side is that people who don’t like cats (really? Strange but true.) may feel alienated or less engaged with the site as a result. For us though that is a decision we made consciously.
We’re also only active on a few social networks so that we can actually spend quality time engaging with people, rather than boasting about the number of platforms we’re on.
What does that mean for you?
Take a look at what you’re doing with your online presence at the moment. Are you spread so thin you can barely be seen? Try winding up some of your social network presences and spending more time on those that are left.
Perhaps you’re trying to write about everything you know or have an opinion on (guilty as charged). Write out some major categories that you’re really interested in, and limit your writing to those as much as possible.
And when it comes to illustrating your content – how about sticking to one theme for your images? I’d suggest cats, but that’s already been taken…
And if this article isn’t really about you, but someone you know – maybe you could send it to them?