Colour is powerful and so are you!
We all know how important colour is in our everyday life – after all we talk about ‘going green with envy’, ‘being in the pink of health’, and my favourite ‘talk until you’re blue in the face.’ (Seriously where does that expression come from?)
And as you’ve been creating your business brand you’ve probably been told how important it is to pick the right colours for your business. I know as Emma and I discussed our business with friends (particularly designer / creative type friends) they made us feel that if we didn’t pick the right colours, our business would be over before it started.
Talk about pressure!
In the end we went with colours that we liked and felt good to us but since then I’ve found a great resource that can help put some colour into your business.
This infographic explains how different colours can make us feel different emotions. And it shows very clearly why so many companies choose blue as their primary business colour!
An infographic by the team at The Logo Company
How to use it?
Think about how you want your business to be perceived – do you want to be seen as friendly; calm; dependable or bold?
Now, if you’re hiring a designer let them know what emotions you want your audience to feel. When they come back with their designs compare their main colour palettes against this chart – have they used the correct colours to generate the emotions you’re after?
If you’re the one doing the designing then pick your desired emotion and colour and go for it! And if you’re slightly challenged in the colour matching department I love this website for generating colour palettes.
Put your primary colour into the website (for example purple) and it will generate complementary colours that could be used for your website. And of course, these colour schemes can be used offline as well.
So go for it!
Pick an emotion, find the colour scheme you like and have a go at getting it up on your website.
Or, make sure your designer knows exactly what you’re after – with this infographic you can provide them with the right amount of information to make their job easier.