We've all been there right? Seen or read a great piece of content online that we wanted to share with other people but weren't able to because the website publisher hadn't added share buttons. Did you end up doing what I do sometimes? Copy the URL and paste it into different networks … [Read more...] about Quickly Add Sharing Capability To Your WordPress Website
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Did you know that Google has a very cool feature that allows us to know if someone has mentioned a particular phrase or word? It is called Google Alerts and is an extremely useful and free way to conduct market research. Most people start off using Google Alerts by setting up a Google Alert … [Read more...] about Setting up a Google Alert
This is when we talk about you. And not just who you are (who we already know is amazing), but who you need to be that is going to be the most appealing for your avatar. People are going to engage with you not just because you’re going to give them great service, but also because you are … [Read more...] about Who do you need to BE? An Introduction to Archetypes
Your avatar is your ideal, average client who is happy to do business with you and sees you as an exact match for the problem they want solved. The reason why you build an avatar is that the clearer you are able to articulate who you want to attract, the easier it is to position yourself through … [Read more...] about Attracting your ideal client – How to build your Avatar
Bill Gates once said: “Most people overestimate what they can do in one year and underestimate what they can do in ten years”. And it’s true. How many people make big New Year’s resolutions, only to discard them before March? How many of those people have a ten year plan? With this in mind, let’s … [Read more...] about Goal Setting for your Business – Make them big, make them count
Or “Why you need your own website” According to the Australian Bureau of Statistics at the end of the 2011 financial year only 33% of micro businesses (0 - 4 employees) had a website presence of their own. The other 67% were either not online at all, or they relied on directory sites for their … [Read more...] about Should you rent or should you buy?
When looking at using social media as a marketing tool it is important to remember that just as Rome was not built in a day, neither can social media instantly deliver you hordes of customers ready to buy your product or service. Marketing using online communications in general and social media … [Read more...] about The top 5 things you need to do to get onto Social Media today